The Leading Real Estate Investment Firm - Primerok
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Prime Rok Real Estate, is a Manhattan-based commercial real estate development and investment firm, focusing primarily on the opportunistic acquisition and development of residential and commercial assets. Through a vast network of brokers, contractors, architects, and engineers, Prime Rok maintains a strong pulse on New York real estate activity.

Prime Rok is comprised of real estate and finance professionals with unparalleled backgrounds in development, asset management, and capital raising solutions. Prime Rok Real Estate maintains a lean organization positioned to rapidly respond to an ever changing market in order to deliver high quality development products to the New York metro area.

Investment Management Philosophy

Prime Rok utilizes a hands on approach to its investments, guiding the Project through to completion with precision and detail. Each project is meticulously selected based on Prime Rok’s acquisition model which ensures unparalleled knowledge and experience with the chosen asset. Led by Principal, Afshin Hedvat, Prime Rok develops and repositions New York City properties with cutting edge design and visionary perspective.

A person is using an ipad to plan the floor.
A black and white photo of construction cranes.

Development Strategies

Prime Rok is an opportunistic development firm with a variety of approaches to its projects. Prime Rok seeks vacant land for ground-up development as well as existing properties that present the following opportunities:


  • Value-Add
  • Repositioning
  • Residential Conversion
  • Gut-Renovation
  • Joint Venture