About Prime Rok Real Estate Manhattan New York Since 2007
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About Us


Prime Rok Real Estate, is a Manhattan-based commercial real estate development and investment firm, focusing primarily on the opportunistic acquisition and development of residential and commercial assets. Since its inception in 2007, Prime Rok has accumulated over 750,000 square feet of real estate currently owned and managed.

Through a vast network of brokers, contractors, architects, and engineers, Prime Rok maintains a strong pulse on New York real estate activity. Prime Rok is comprised of real estate and finance professionals with unparalleled backgrounds in development, asset management, and capital raising solutions. Prime Rok Real Estate maintains a lean organization positioned to rapidly respond to an ever changing market in order to deliver high quality development products to the New York metro area.


Afshin Hedvat


Afshin Hedvat, Principal at Prime Rok Real Estate, has been a transformative figure in the New York real estate market over the last decade, acquiring and developing retail, multifamily, and office properties throughout the 5 boroughs. Under Afshin’s leadership, Prime Rok has successfully established itself as a highly active mid-sized development firm. To this day, Afshin has led Prime Rok to acquire and manage more than 750,000 square feet of commercial real estate. With his extensive experience in opportunistic purchases and repositioning of transitional assets, Afshin is capable of recognizing and unlocking value behind an asset.

Shahriar (Shah) Eatemadpour

Acquisitions Manager

Shah Eatemadpour is responsible for the underwriting and structuring of Prime Rok’s potential acquisition opportunities. Shah plays an active role in the execution of purchases and joint ventures, modeling investment decisions and conducting due diligence required to ensure a project’s success. Prior to joining Prime Rok, Shah was a financial associate for Eastern Consolidated’s capital markets group. There, he focused on underwriting, structuring, and arranging debt and equity for a variety of projects including ground-up development and opportunistic acquisitions. Shah holds a B.A. from Vanderbilt University where he earned a degree in MHS with concentrations in Mathematics and Corporate Strategy.

Jack Harary


Jack Harary joined Prime Rok in 2014. He is responsible for sourcing acquisitions and coordinating dispositions of assets for Prime Rok. Jack maintains and further develops broker and landlord relations.  Jack brings a wealth of brokering and finance knowledge to the firm, previously working for Meridian Capital Group LLC as an active underwriter participating in more than $100 million worth of debt financing transactions. Jack received his M.S. in Accounting from Farleigh Dickinson University. He also holds a B.A. of Talmudic Law from Shor Yoshuv Institute.


Prime Rok Real Estate actively seeks to recruit talented individuals from a variety of academic and professional backgrounds for both entry-level and high-level positions. Ranging from internships to full-time jobs, all our positions offer an opportunity to grow and learn firsthand about the firm, our culture, and the commercial real estate development industry.

We are actively seeking talented individuals. Currently hiring positions from internships to full-time managerial position.